CUSTOMER MESSAGING FOR WORLD'S #1 CANNABIS COMPLIANCE SAAS PLATFORM

In mid 2022 I worked with the Webprofits US team to create a messaging platform and copy for Fyllo, a cutting-edge data company that has the world's largest regulatory database for cannabis and is rapidly expanding into other new economies like crypto and short-term rentals. Some of this growth is organic and some is through acquisition.

Part of my brief was to look across the entire portfolio to make customer facing content consistent and compelling (and as free of jargon as possible).

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The image below is an example of a messaging matrix I created that is then being cascaded into web copy (hellofyllo.com), emails and other communications:

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The image below is an example of how I present copy. I use Google Docs and a seamless page layout to wireframe and create copy at the same time:

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The image below is an example of copy for a LinkedIn carousel:

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