On the House (onthehouse.com.au) provides services to real estate agents that help them to better manage their operations and customer
relationships.
Having acquired a number of service providers in the market, they consolidated them under a single brand - Console - and created a range of product bundles. We created the new branding for the new entity, developed the new website and produced all the collateral, from brochures to application forms, simplifying the entire process. A sales agent has different needs and drivers to an office manager who in turn has different needs to a rental manager, so the website design and copy delivered a tailored experience and highlighted how the Console products could meet specific needs, whatever their role and issues faced.
Over 100 pages of copy were created to provide a personalised experience for the target audience segments.